Companies and NGOs. Total Reach - 40000 people (as of 6th May'23)
Out of four pillars of the system - Community, Government, NGOs, and Companies, Companies play an important role in terms of the count of residents in Hyderabad and the economy. There is a significant role from Companies in Hyderabad for Active Mobility Campaign.
Through our 10,000 people CyclingCommunityOfHyderabad, we are reaching out to each and every company's HR to get one of three things -
1) A flash of our poster on the notice board or on a digital monitor.
2) An in-person or virtual session with employees in mass.
3) A Run or Ride event to be arranged with the company employees.
A lot of companies are reached out already and all of them are in pipeline. Work in progress.
2nd May 2023 (Reach: 5500 people)
HCR campaign at Salesforce Hyderabad: With the help of Tejendra, the HCR team Santana, Ravi, Prathapa, and Akhil pitched Active Mobility at the Salesforce Hyderabad office. This attracted a direct and indirect reach of 5000 people.
28th April 2023 (Reach: 5000 people)
Active Mobility Campaign at CGI:. With the support of HCR leader Vijay Krishna, the team Santhana, Haseeb, Krishna Chaitanya, and Santosh has conducted a campaign at the CGI office. The Active Mobility and HCR 3.0 posters were placed in the Office. This has a direct and indirect reach of 5000 people
26th April 2023 (Reach: 5000 people)
Active Mobility Campaign at Genpact: Volunteer Akhil Rao Campaigned about Active Mobility at Genpact. The Active Mobility and HCR 3.0 posters were placed in the Office and Cafeteria space. This has a direct and indirect reach of 5000 people
22nd April 2023 (Reach: 22000 People)
Email to ICICI back employees about HCR: With the help of our volunteer Gopi, an email is published to more than 22000 employees about HCR and Active Mobility revolution.
19th April 2023 (Reach: 100 people directly and 200 people indirectly)
HCR Campaign at Care Vale Prosthetics, Banjara Hills: HCR team Campaigned about HCR and Active Mobility at Care Vale Prosthetics. This has a direct reach of 100 employees and an indirect reach of 200 people
10th March 2023 (Reach: 200 people directly and 800 people indirectly)
Stepathon league has been started by Mr. Santosh at his office by encouraging people to take up fitness as a daily routine. The company employees are divided into 6 teams eg: Finance Super Kings. The leaderboard is maintained across the teams and the tabletop employee is promised to be rewarded. During the communication, Active Mobility and its importance is been pitched successfully. This has a direct reach of around 200 employees and an indirect reach of 800 people (considering the takeaways by the employees are reaching the family members). This fitness routine has inspired families too.
Upto 9th March 2023 (Reach: 5000 people directly/indirectly)
HCR Volunteers are full-time employees of various companies and organizations in Hyderabad. Most of the volunteers have reached out to their employers and have campaigned on Active Mobility in various channels. Some of them are via Fitness club emails, CSR club promotion, and HR communication channels. This has a reach of 5000 people directly/indirectly.
Note: More details of the companies reached and relevant media will be updated in the coming days.